An SEO Primer: Why is it so great?
The main function of SEO is to place a website, web page, online shop, or blog in a position where it can be seen by Internet users who are searching for it using Google, Yahoo, or Bing. A proper search engine optimized website can improve the web presence of any business such that it is found on the first page of search results. Being at the top means that more traffic will come to you instead of your competitors. And more people visiting a properly designed website will translate to bigger sales.
These are all visitors that you are not paying for on an individual basis. Whereas paid traffic is great for getting almost instant visitors, when it's turned off, the visitors stop as well. SEO traffic requires investment to build, but then it keeps working and working for you, providing a fantastic ROI over the long term.
For example, if you have a dental practice in Ocala, Florida and an Internet user types "Ocala Dentist" on the search bar, your practice would definitely improve if you happen to be one of the top five or top three dentists on the search results. This is only possible if your website, including content and layout itself are optimized for the best response and then paired with a off-site promotion campaign that follows current best practices.
How much could your business profit from more visitors to your website? We can't answer that without knowing your business better. What we can say is that multiple owners of businesses we have helped with SEO campaigns have told us their biggest "problem" is having enough people to handle all the work they are getting.
Could your business profit from getting more free leads from the search engines?
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